Saturday, February 20, 2010

Extinction...good or bad?

Recently, I was visited one of Kuwait's news papers. It was not until after that visit did I actually begin to realize that every kind of media is competing with one another. And with the still advancing technology, media has found yet another plane on which to compete upon with each other...My point is that, older versions of media have begun to decline in production and audience's interests. During my visit at the local newspaper factory/company... I was told that in the past few years the number of newspapers produced in the last 5 years has declined by the thousands in Kuwait. There are fewer subscribers, therefore less readers. I was fortunate enough to speak with the Marketing Director. He explained that once, his only other concern for completion were other local newspapers, now it's the internet, expanding news channels and even cell phones with the internet. Newspapers have even created websites that contain the full version of their newspaper...online subscribers have increased. Monitoring a website does not require a larger staff than the staff that actually produces the newspaper. At this rate, many people working at the newspaper would have to be laid off. Older versions of media like radios and newspapers are susceptible to extinction. The question is…are we better off without this particular media? I think that firstly, it saves a lot of paper…saving millions of trees, secondly newspapers are mostly local while the internet is wholly universal. It is more efficient to have news from many perspectives instead of one. There is a reason that some media is able to progress whilst others do not. Mankind has been able to connect much more efficiently through events and ideas through telephones and less localized media like newspapers. Magazines have not climaxed so much because it contains information useful for other countries as well. Like the latest fashion, the top companies...etc. And magazines are distributed worldwide. Just think of Reader’s Digest, Seventeen, and Vogue. All familiar names even in the Middle East.

1 comment:

  1. you make some great observations about the various shifts in news media. indeed, a worldwide audience is now up for grabs. newspapers need to make the jump to the internet where they can reach a much wider audience. and, as a reader isn't it great to have access to so many different perspectives?!

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